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Why Good Design is Important

First Impressions Are Everything

The first thing that your customer sees is your branding. If you haven’t given thought to your branding, you are missing out on opportunities to draw in your customers and to tell a story about who you are. Many business owners try to take the shortcut with designing their branding and try to go with pre-made logos and other tools they find on do-it-yourself websites. However, this is careless. It shows that you are not giving your business the thought and care that it deserves. More importantly, it shows that you underestimating the power of good design.

Having good design extends to every part of your business including your online presence. Your website is an extension of your business and it should reflect your aesthetics and goals accurately and clearly. If you don’t properly utilize your website, you are missing out on the opportunity to further enhance your business’s design.

Stand Out In A Crowd

No matter what industry you are in, you are always facing competition. Even if you are certain that you are the top competitor in your field, there is always room for improvement. This is where good design comes in.

Good design can help to modernize your business and keep you ahead of the curve even if your business is already successful. To prove this point, all you have to do is to head to the grocery store and see what products draw your eye in any random aisle. You’ll quickly notice that packaging has a lot to do with what you are drawn to. The same can be said for your business. If your design is unappealing or does not do enough to catch the eye, you are going to lose out to others with more impressive packaging.

Build Customer Relationships

Good design does more than look pretty. It helps to establish the relationship between you and your client. A talented designer can create a design that will draw on the emotional connection your client feels when they think of you. If they do not already have that connection, good design can help build it. 

How does it do that? It does it by showing the customers what your principles are and what your company values. It keeps them in the forefront so that they can visually understand that they are essential to your business. In fact, a good design can be the difference between a customer who keeps on coming back and one who leaves you for another business with more emotional appeal.

Promote Brand Consistency

There are several nationwide–and even worldwide–brands that have distinct branding in our minds. Even without the design fully sketched out, we could readily identify them from the colors they use for their logo or the shapes of their font. How does this happen? How are we so skilled at remembering all this different branding (even if we don’t buy the product ourselves)?

The reason behind this is consistency. Consistency is the key to good branding. It can take a while to land on a design that will perfectly represent your company, but once you have found it, you do not want to go changing it whenever you feel a change is needed. This is only going to cause confusion.

Consistency is key in grounding the customers’ emotions. If they look at your logo and it changes from one day to the next, they are going to feel that not only is your branding inconsistent but you as a company are as well. This is crucial because your customers are not going to stick around for a company that does not appear consistent. Even if your product or service is great, your design will reassure them of your stability.

Social Media Success

If you thought that you were done with design after creating a website and a logo, think again. Social media is the crux of any good marketing strategy. As such, it is crucial that you put as much thought into the posts that you make on social media as you do any other aspect of your design. Customers will make decisions about your company based on what they see. If your social media posts are not engaging or do not have an adequate design, all of your other hard work will be for nothing.

In fact, it is a researched fact that customers prefer social media posts with photos or crafted graphics are far more successful than posts with only text. Why is this important to you as a business owner? This is because much of your business is going to come from social media. Many customers use social media to gather more information about businesses that they are interested in. If they do not like what they see, you may lose a customer.

Makes Money

Ultimately, why does any of this matter? What difference will it make to your business if your logo looks good or if you have a user-friendly website? The reason that all of this is incredibly important is that it makes your business money. Poor design can inhibit your business’s success while excellent design can create opportunities for growth. Companies who invest in their design not only see more successful marketing but they see more success in their sales. This makes design one of the most critical elements of your business.

An Orlando Design Agency You Can Trust

Are you overwhelmed by the thought of trying to tackle good design for your business? Worry not. Innocom can help you create branding that will set your business on the right path toward success. We not only tackle your logos or your websites, but we can also help you with your social media strategy to ensure that you are guaranteed as much growth as possible. As the top Orlando design agency, we are always striving to push ourselves further and innovate for our clients. If you are interested in working with, reach out to us on our website or call us today.