Spotify is more than just a music streaming platform. Many businesses don’t realize how much opportunity there is to advertise on Spotify. While there are certain technical things that you need to know in order to properly advertise on Spotify, a talented Spotify advertising agency can help.
With the experience and expertise that we have at Innocom, we can help you better understand what advertising on Spotify entails and how you can take advantage of it for your business.
Benefits of Advertising With Spotify
The benefits of advertising with Spotify are endless but the first of these is the number of users that they host on their platform. Spotify has over 286 million active users and, of these, 141 million are free users. This means that there are 141 million people who use an ad-supported version of Spotify regularly. The benefit of marketing to users on Spotify is that they come from all over the demographic spectrum. Because the listening service has such a wide variety of music available, the diversity of people who use the platform is very useful for advertisers.
Of course, one of the first questions that an advertiser may ask is what qualifies an active user. The more that a person listens to, the more ads they will be exposed to. Spotify estimates that those 141 million active users who utilize the ad-supported version of Spotify listen to an average of about 2.5 hours of content every day.
Another key benefit of using Spotify is that ads cannot be skipped. A user must listen to the ad in order to continue listening to music or other content. This means that you have a captive audience for the duration of these ads. This is unique to these types of platforms. While advertising on social media can be fruitful, many consumers can simply scroll past ads they do not want to see. With Spotify, the audience needs to listen to the ad, so they are more likely to be receptive to your message.
How Do You Advertise on Spotify?
With Spotify, like with Hulu, they provide much of the support that you would need to advertise with them. This means that you get a professional and consistent ad each time that you advertise. The first thing that you need to do in order to set up your ad is to come up with a script. Because Spotify ads will be listened to and not seen, they also recommend that you select background music from their library. You can also set your preference for whether you would like a male or female voice actor.
Once you have done that, the rest will be taken care of by Spotify. They hire the talent for the voiceover, record the ad, and then submit it to you for your approval. You can then take a look at what they’ve created and decide if you would like to run that ad or modify it in some way.
For many, this is foreign territory and it can seem quite overwhelming. Thankfully, you do not have to do it alone. There are agencies that specialize in assisting businesses to advertise on Spotify. A Spotify advertising agency can bridge that gap of knowledge that you may have when running ads.
Looking for a Spotify Advertising Agency? Contact Us Today
Advertising with Spotify can be advantageous, but don’t feel pressured to go it alone. With the right help, you can create the perfect ad for your business without having to go through the whole process alone. At Innocom, we specialize in Spotify advertising. We help our clients decide what audience to target, and we take care of setting up the ad so that they can simply enjoy the results. If you are interested in working with a top Spotify advertising agency, contact us today.