Digital marketing is a critical part of any marketing strategy. Businesses that wish to grow and expand cannot rely on print marketing alone. However, jumping straight into digital marketing without knowing its components can be overwhelming. A basic overview of the core tactics of digital marketing can help your business get ahead.
Look At Your SEO
The first thing that is going to help your digital marketing strategy is your website. Do you have one? How well is it designed? Is it user-friendly? Are your pages easy to find? Do you have a contact form readily available? Have you linked your social media channels? Consumers can gauge all of these things in a matter of seconds and the quality of the look of your website will impact them just as much as the usability.
Another important thing to assess with your website is its search engine rankings. After all, your business is one among many. That means that you are in competition with every other business like yours that also has a website. What you want is to optimize your SEO to ensure that your website is ranking more highly than others when it comes to the particular product or service that are you selling.
That said, SEO is not an instant fix. It takes time to see how the algorithm adapts to your changes, and it takes more time to see people start clicking more on your website. Realistically, you can expect to start seeing improvements in six months to a year once you begin implementing conscious effort to your SEO strategy.
Unlike other forms of digital marketing, SEO doesn’t require a large budget. SEO is all about strategy and thinking of a long-term approach. The more competitive your keywords are, the more time it is going to take for your website to rank highly. That is why it is so critical to have a focused SEO strategy that concentrates on good, relevant content and a vigilant eye on results.
Start Creating Content That Converts
Content is the core of your digital marketing. Good content is what makes the difference between a successful marketing campaign and a waste of money. Most businesses that utilize a marketing agency will have someone who is devoted to making their content. Their sole focus will be to craft content that can reach across different platforms and promote the business without coming across as an advertisement. Truly good content is defined by the way that it offers solutions to problems that the consumer may be facing. In other words, the content must be educational or informative to keep the consumer engaged.
Content can be used for a number of different scopes. This includes copy for off-site campaigns to ads to blog posts. In fact, many websites take advantage of the presence of a blog to create consistent content. This content not only helps keep your consumers returning to your website, but it also gives the algorithm an understanding of what your website is about.
Build Your Social Media Presence
Social media should never be neglected from a marketing strategy. This is because so much of what consumers do on a daily basis takes place on or is informed by social media. Consumers utilize a brand’s social medial presence to help them decide whether or not they should purchase from that company. Companies can use social media for a number of purposes including engaging with potential customers and displaying past work as a sort of truncated portfolio.
Social media marketing is also cost-effective. It does not cost your business anything to create a social media profile, and it will ultimately help you create brand awareness. With the right person in charge of your accounts, social media can also accelerate your business growth. There are many small businesses that build a following entirely through their social media profiles. They create hype and intrigue around their services or products so that there is a sense of exclusivity to them.
Social media also allows your current clients to engage with you more immediately. A website can only do so much to interact with your customers, but a social media post can garner likes and comments, granting you the opportunity to talk to your customers directly.
Most importantly, businesses can use social media to run advertisements. Because of the number of people who use social media and look at ads on a daily basis, this is a wise option for any business to gain traction online.
Invest In PPC
PPC, or pay-per-click, is a type of advertising where you pay in order to receive more leads. PPC is a great way for businesses to increase their clientele quickly because it is a more aggressive approach than organically growing your social media following.
There are many platforms for PPC ads. One of these is Google Ads. The way that Google Ads works is that the advertisers launch their ads through the Google platform and they pay only when someone actually clicks on their ad. PPC ads can be very generative because you are literally paying for results. That said, it is not a magic wand that you can wave. In order to have a truly successful campaign, you have to invest time and research so your ad is engaging enough to generate clicks.
PPC is not for the faint of heart. It requires constant monitoring and adjustments when necessary. That is why it is recommended that businesses allow an agency to handle PPC for them. Agencies can do the detailed work of monitoring an ad for conversions so you can simply handle the leads that are given to you. Done this way, PPC becomes an invaluable tool for any business owner.
The Best Orlando Digital Marketing Agency
Are you a business owner looking for the top Orlando digital marketing agency to help your business? Then we are here for you. Innocom prides itself on providing high-quality services to businesses that know the importance of an online presence. With our comprehensive digital marketing plans, you can find exactly what you need. Call us or email us to learn more.